FRANKIE ANDREW - 9009
A2 Media Studies
Branding The Company
It took a while for us to decide what the branding of our company should be based on. We eventually came up with a logo of a camera lens-type design with a red recording light on it and an 'A' and an 'M' in the lense, which stadns for our companies name , 'Ample Media'. We chose the name 'Ample Media' after a long discussion. There were several ideas and concerns around these names. One name we initially thought of was 'Social Pictures', based on the social realism genre of our films. We decided this sounded too old fashioned though. We wanted something more modern. Eventually we acme to Ample Media. One concern about this name was that it might sound too similar to Apple Media. However, we decided it was unique enough to not be mistaken, and there wasn't even a division of Apple called Apple Media.
Variant Logos
Before we came up with the design for our final logo we designed a few different designs so to have an option to choose from. Here are the other designs we considered.
Final Logo
Eventually, we chose this logo as the final one for our company. We chose it because we felt it was the simplest and most professional looking design, and clearly, with an image of a camera, shows what businesss we're in. It also says what our name is, making sure our logo and name are connected in the minds of people wh see it.
Ident
We used the logo we'd created and made an ident from that to appear at the start of our films. We used Final Cut in order to incorporate the image into a short animation in order to portray our company as looking official and give it a professional feel. As a result, we decided to create a simple ident, but made sure it was complicated enough to seem like something an advanced company has done.